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Social Jobs: 30 August 2012

August 30, 2012

This is the last edition of Social Jobs before I go overseas for a month from next week. Social Jobs will make a return mid-October!


Digital Marketing Assistant – through recruiter $45,000 – $55,000
Social Media Expert – through recruiter $78,296 – $90,065 + Super
Digital Content and Social Media Specialist – Arrow Internet Marketing $50,000 – $55,000
Digital / Online Coordinator – Financial services
Digital Marketing Executive – Services organisation $75,000 – $80,000
Social and New Media Strategist – Melbourne Water
Project Manager, Social Media – through recruiter
Social Media Community Coordinator – Salvation Army
Social Media Assistant – Young menswear brand
Online Content Coordinator – National retail company $70,000 – $90,000


Digital Marketing Manager – Asset management firm
Digital Product Manager – The Travel Corporation $95,000 – $110,000
Communications Officer, Social Media – Fairfield City Council
Marketing Communications Manager – Facebook Australia
Online Community Manager
– Digital agency
Digital Marketing Executive – Leading worldwide hotel $60,000 – $65,000
Social Media Marketer – through recruiter $40,000 – $50,000 
Social Media Manager – Global agency $90,000 
Social Media Strategist – Digital media agency
Senior Social Media Manager – through recruiter
Community Manager – Digital media agency $60,000
Social Media Analyst – We Are Social
Digital Strategist – Boutique agency
Social Media Campaign Coordinator – ABC TV $71,898 – $78,364 p.a. + Generous Super


Digital Marketing Coordinator – Professional services


Online Marketing Specialist – Full service advertising & digital agency
Social Media Manager – RAC of WA
Social Media Account Manager – Socialite
Digital Account Director – Communications agency


Online Marketing and Content Coordinator – Iconic Australian company

10 ways to spot a social media fraud

August 20, 2012

Social media is still relatively new, and there are still millions of people who do not understand how they can use it for their business.

Unfortunately this creates a situation where any Tom, Dick or Harry can pose as a social media expert, and therefore take advantage of hoards of people, and in particular small businesses. We all know at least one or two or ten of these guys, but how can someone who knows nothing about social media spot the difference between someone who knows their stuff, and someone who’s all fluff?

Here are my top ten tips for spotting a social media phoney.

1. They call themselves a guru/superstar/coach/rockstar/ninja/expert

2. They don’t actually have any social media experience working for an organisation (agency or client-side) outside of their own “consultancy”.

3. They have written a social media e-book. Or worse, an actual paper book.

4. They run webinars or events with titles like “30 Days to Social Media Success” or “The 10 Steps to Creating a Kickass Social Media Strategy”.

5. They believe social media is just Facebook and Twitter.

6. #They #Use #Too #Many #Hashtags

7. They recommend you #FollowFriday as a social media strategy.

8.  They ask if you are on Foursquare.

9. They never attend any industry events where actual social media professionals are at. Instead they entirely focus on networking with people who are mystified by social media & will eat up their every word.

10. They talk about “social media” in inverted commas.

Have you come across a social media fraud before? Help others avoid them by leaving your how-to-spot tips in the comments!

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Social Jobs: 15 August 2012

August 15, 2012

Latest social media job opportunities Australia-wide!

Got a job to promote? Contact @misscoca or @socialjobs.


Sponsorship and Social Media Officer – East Malvern Community Financial Services
Community Manager – Technology company
Digital E-Commerce Manager – Nine West
Social Media Account Manager – Media communications company $60,000 – $70,000
Digital Marketing Specialist – Consumer brand
Digital / E-Marketing Specialist – IT & Web Solutions brand
Digital Project Manager – E-Commerce Solutions provider
Online Community Manager – Tarazz
Social Media Assistant – Tennis Australia
Digital Marketing Coordinator – Stationery supplier $25-$30 ph + super
Online Marketing Manager – Dodo
Channel Planning Manager – Myer
Digital Communications Adviser – Liberty Financial
Marketing and Sponsorship Coordinator – Cricket Victoria
Social Media Content Manager – Sportsbet
Social Media Project Manager – Sportsbet


Junior Social Media Coordinator – Multi-national computer technology company
Digital Marketing Manager – Financial Services – $95,000 + super
Community Manager – through recruiter $55,000 – $60,000 
Web and Social Media Content Administrator – Leading property firm
Communications Coordinator – Minter Ellison Lawyers
Social Media Consultant – Social Media Temps
Social Media Manager – Microsoft Australia
Client Partner, Australia – Facebook
Head of Sales, Australia & New Zealand – Facebook
Digital Marketing Team Leader – Woolworths Supermarkets
Senior Social Media Manager – through recruiter
Social Media Manager / Community Manager – TCO
Communications Coordinator – Randwick City Council $92,361 – $101,609
Senior Digital Producer, Social Media – Client side role $115,000
Community Manager – Digital agency $45,000 – $60,000
Social Media Manager – High profile brands
Social Media Manager – Groupon
Senior Digital Marketing Manager – Healthcare $100,000 – $140,000
Social Media Specialist – Online company $100,000
Community Manager, Social Media – Commonwealth Bank


Social Networking Project Officer – Anglican Diocese of Brisbane
Digital Marketing Specialist – through recruiter
Marketing, PR & Social Media Coordinator – Evolve Composites
Online Content Creator and Digital Marketing Coordinator – Online fashion business


Community Manager / Social Media Expert – International products & services
Corporate Communications Officer – Edith Cowan University $58,008 to $64,762 + super


Manager, Communications & Planning – Department of Planning, Transport & Infrastructure
Online Adviser – SA Health

Digital strategists.

July 18, 2012

I hate the term ‘digital strategist’. I also hate the term ‘social media strategist’ though I have referred to myself as one before. I think I just find ‘strategist’ an incredibly wanky and cringe-worthy job title.

In terms of what a strategist actually means – one who is skilled in planning – there is nothing wrong with the word. What makes it wanky is that everyone in digital and social now calls themselves one. It’s the new social media guru.

Anyhow I wanted to share with you this awesome clip from the BBC which pretty much sums up how I feel about half the ‘strategists’ out there. Enjoy.


Post Script: I’ll probably still refer to myself using the term strategist from time to time, only because it means something to people who matter but who don’t really get what I do.

Social Jobs: 11 July 2012

July 11, 2012


Social Media Manager – University of Melbourne $85,569 – $92,618 plus 17% super
Social Media Content Coordinator – Connect Pink (Fairfax Media) $60,000 – $65,000
Head of Digital and Social Media – Haystac
Digital Marketing Officer – Moonee Valley City Council 3 days per week $51,777 – $55,314 (pro rata)
Digital Marketing Manager – Trader (ACP Magazines)
Product Manager – Social Media – Sensis $110,000 – $120,000
Head of Digital Strategy and Innovation – Southern Cross Austereo
Social Media Manager, Content and Community – Through recruiter


Graduate Social Media Coordinator – through recruiter
Social Media and PR Coordinator – Luxury product and perfume $55,000
Social Media Specialist – Online company $80,000 plus super
Digital and Social Media Manager – Brand Marque 30 hours per week $40,000 – $55,000
Social Media Manager – ING Direct
Social Media Team Leader – Woolworths Supermarkets
Social Media Campaign Executive – Reach Local $40,000 – $50,000
Online Marketing Manager – through recruiter $90,000 – $100,000
PR Fashion, Public Relations & Social Media – Fossil
Social Media Advisor – Luxury brand
Social Media Community Manager – Microsoft
Digital Strategist – The White Agency
Digital Community Manager – Y&R Brands
Community Manager – Max Media
Social Media Strategist – through recruiter
PR and Social Media – FMCG – Boutique Agency


Marketing Media and Online Coordinator – The Outdoor Furniture Specialists
Communications and Social Media Specialist – through recruiter $70,000 plus super
Digital Marketing Coordinator – Travel and tourism industry
Digital Marketing Specialist – Onetest
Digital Marketing Advisor – Allianz


Brand Agency Leadership Role – Three Clicks Red
Social Media Strategist – Australian Children’s Trust
Online Marketing and Communications Manager – through recruiter
Social Media Coordinator – Boutique recruitment agency


July 3, 2012

I’m often asked what blogs are the best ones for people interested in social media to keep an eye on.

Going through my Google Reader is a daily ritual for me. I would be paranoid that if I skipped a day I’d miss some important announcement/update/change.

The following are my favourite blogs – not just social media and marketing blogs – straight outta my Reader.

What blogs would you add?

Mashable – The undisputed king of social media blogs.
TechCrunch – All things tech.
Gawker – A little social media, a lot of gossipy trash and randomness
Business Insider – One of my favourite all-rounders
Brian Solis – Social media and other marketing/business stuff
Mumbrella – Australia’s media hub
ReadWriteWeb – Up there with Mashable as a must-read for social
Social Media Today – Has as many average articles as it has good reads, still worth keeping an eye on
Social Media Explorer – As the name suggests, has a social media focus
Social Times – I’ve read some really great articles here
All Facebook – If you’re not regularly reading this, you can’t possibly work in social media
The Next Web – Another godfather of online blogs alongside Mashable and ReadWriteWeb
Radian6 – Nice social media blog with a monitoring/reporting focus as would be expected
Fast Company – Another great all-rounder blog
Sysomos – Another blog from a social media monitoring company
The Online Community Guide (FeverBee) – Rich Millington’s guide to community management
Social Media Examiner – A lot of great entry level articles here. Cute mascot.
Socialbakers – Yet another social media monitoring company. They all seem to do the blog thing well.
The Onion – Satirical news
B & T –  B&T magazine in blog format
Hubspot – Have read lots of great articles here
Econsultancy: Digital Marketers United – Lots of good content for social media and broader digital marketing
All Twitter – ‘Nuff said.
Digital Buzz Blog – Digital ad campaigns, social media, interactive marketing ideas
The Anti-Social Media – For lols.

Reminiscing: on the WordPress homepage

June 30, 2012

I was just writing a blog post about some of my biggest achievements in my social media career for another site.

One of them of course was when was featured on the WordPress homepage.

I just realised that this was never documented on so I thought I’d upload a screenshot so that this amazing moment for me is captured on the interwebz forever.

I found it strange that my email inbox was overflowing with blog comments on the morning of October 4, 2010 yet it wasn’t until I logged onto Twitter and saw all the tweets of ‘you’re on the homepage’ that I understood what was going on. My post Falling out of love with Foursquare received more than 3,200 views that day.

Such an awesome experience.