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I want her job. What can I study?

June 29, 2010

Digital and social media marketing is still a relatively new area of expertise in Australia, and it’s not going anywhere anytime soon.

Through my weekly JobOps post I have noticed a slight increase in the number of jobs available in the field and marketing  roles that require some online tasks. I have compared these numbers to  the overseas  market and we are still way behind, so you can expect the number of Australia roles to continue to grow in the future.

I love my job. I am responsible for my organisation’s online communications, including social media marketing strategy development and execution, and being responsible for all content on the website. Being able to work with Facebook, Twitter, YouTube, Foursquare AND use my passion for writing AND spend my days researching on websites such as Mashable and Mumbrella really is a great gig.

I’m constantly asked by others how they can get a job just like mine. So with that in mind, I’ve decided to write a series of posts about what you can do to get into a similar role, starting with what kind of education is required.

Unless the role is a junior role such as a Marketing Assistant, you’re likely to need some formal tertiary studies. Especially with floods of graduates entering and searching the job market, if you don’t have the education then you’re really going to need something spectacular in order to stand out.

Any business or marketing degree is sure to give you a head start, and for some roles IT degrees are certainly not frowned upon, but there are some undergraduate courses more specifically tailored to a career in digital media and/or social media marketing.

Bachelor of Commerce (Interactive Marketing) – Deakin University
Bachelor of Business Information Systems (Interactive Marketing) – Deakin University
Bachelor of Business (Marketing) with eMarketing unit – RMIT University
Bachelor of Arts (Digital Media and Marketing) – Swinburne University
Bachelor of Multimedia (Business Marketing) – Swinburne University
Bachelor of Business (Marketing) with Electronic Marketing unit – Monash University
Bachelor of Communications (Media) – RMIT University

Bachelor of Arts in Communication (Information and Media) – University of Technology Sydney
Bachelor of Arts (Media and Communications) with Online Media unit – University of Sydney
Bachelor of Communication & Media Studies (Digital Communication stream) – University of Wollongong

Bachelor of Communication (Business) with Marketing focus – Bond University
Bachelor of Communication (Digital Communication) – Griffith University
Bachelor of Business (Online Business) – University of Queensland

Bachelor of Arts in Internet Communications – Curtin University of Technology
Bachelor of Marketing and the Media with Digital Marketing unit – Murdoch University

Bachelor of Arts (Digital Media Studies) – Flinders University

Bachelor of Business (Electronic Business) – University of Tasmania

Stay tuned for my next post in this series with more tips for getting into this exciting and creative industry!

2 Comments leave one →
  1. June 29, 2010 2:46 pm

    Great list. I studied Bachelor of Communications (Media) at RMIT and found that was a great course for learning about social media too. We explored creative applications of it and more market oriented ones. The course has great subjects like “Transient Spaces” and “Integrated Media” where we looked into social media at a marketing level, but also at a deeper level about how social media is an extension of our identity. I love your blog by the way 🙂

    • June 29, 2010 2:54 pm

      Hi Emily, thanks for this. Have just checked out the course and it looks great so have added it to the list. And thanks for your positive feedback on the blog!

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