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Stars in the Blogosphere: Craig Thorn

May 19, 2010

Meet May’s Star in the Blogosphere, Craig Thorn, who is the main man behind The Movement Fam blog.

The Movement ranges in topic, but is primarily a music blog. Originally established in the hip-hop genre, I have noticed in recent months that the scope of the blog has widened to include pop, hard rock, alternative, ’emo’, folk and electronic… just to name a few. 

Craig, a performing soul/hip-hop artist himself, is the primary contributor to the blog, posting content almost daily, and he also is responsible for its direction with overall ownership of the site. A former music writer for rags such as Beat and Inpress, it’s little wonder that he is able to write with such captivating ease.

Here’s a quick Q&A with Craig to hear more about what is happening with The Movement Fam.

1. Tell me about yourself

My name is Craig, but some folks (particularly in Hip Hop circles) call me Cee.
I’m a bunch of things; long-time MC, The Movement Fam crew manager (Cee & Bekah, Notion, Tommy Gunnz), passionate artist, music obsessive, fervent blogger, web/social media nerd, intermediate guitarist, gym enthusiast, staunch atheist, grammar policeman, beer connoisseur, annoying workaholic, eternal optimist and motivated dreamer.

2. Tell me about ‘The Movement Fam’

The Movement Fam blog actually started back in late 2008 after running the now defunct Cee & Bekah blog. Upon returning from a 5 week radio/promo/networking tour of Canada, the U.S. and New Zealand and realising it’s more important to promote our crew as a brand rather than the individual artists, we created the blog and got our extended Fam involved. It initially was a portal to spread the word about our own music but it has since evolved into more of a reflection of our tastes as a crew, as we post random videos, new music we like, free downloads, Artist and Model Features, political rants and just straight up cool stuff.

3. Who or what inspires and influences you?

Possibility inspires me. Knowing that I could do something is enough to make me want to give it a go. And the number one thing I’ve learned over the years is that persistence is the key to anything. Music in general inspires me more than anything else; I’ve gotten into a whole variety of new genres over the past few months and it’s changed my life, no exaggeration. Success, happiness and having the ability to help out people I care about are also massive inspirations.

4. What are your dreams for the future?

To carve out a successful career in the music business primarily, and just business in general, with longevity. I’ve come a very long way over the past 10 years being involved in music; from an up and coming artist (I guess we still are), to music magazine writer (Beat, Inpress, Out4Fame,, freelance stuff), to crew manager to all sorts of other things in between, it’s given me perspective that I can achieve whatever I set out to do. So many people have told us to give up but we ain’t hearin’ that.

5. Any interesting or quirky facts about you?

Good question. Because I spend like 90% of my time (no joke) either working, at the gym, or ultimately on music (generally while conducting the first two activities), I really don’t get involved in much of a social life. Damn, I’m a boring person lol. The only thing I can think of right now is that I had laser eye surgery in 2006, which is now slowly deteriorating. But it was a trip of an experience, which I got through by thinking that if they stuff up the operation at least I’ll be a super rich blind guy.
Editor’s note: I think a man in glasses is way sexier anyway, so don’t fear about having to pop them back on from time to time.

6. What’s your favourite website?

Probably Kevin is an American blogger who started a label, HiPNOTT Records, which we’re signed to. He really supports the up and coming artists, and being one of the major blogs, that’s no small service to offer as most of the other blogs won’t touch unknowns.

7. Favourite social media site?

It’s a tie between Twitter and YouTube. I’ve achieved so many amazing things from connecting with folks via Twitter while I’ve been in some very strange places (I’ll leave that to your imaginations!).
An example of how Twitter can work for artists is when I was able to get our singer featuring on a big U.S. rapper’s album (not yet out).
It was a case of right place, right time, that I noticed his tweet about needing a ‘British singer’ for a track. I got in touch, exchanged details via DM, it was recorded almost immediately and now he’s going to appear on our album to return the favour. It was a win-win situation. Normally you’d have to deal with A&Rs, managers and a lot more in between, not to mention that it would usually cost a few thousand dollars for us to get such a big name on our album. I freakin’ love social media!

8. What are your Top 3 Tips for Up and Coming Artists?

1. Persistence. I actually get asked this sort of stuff regularly and I always say that persistence is the key. Look at who actually makes it. It’s rarely the most talented folks who you hear on the radio every day (or even see in the movies); it’s the ones who didn’t give up, who believe in what they do, and whose passion is unshakeable.

2. Network like crazy. When I started out I didn’t even have the internet so I had to actually go out and meet people at gigs (I can hear Generation Z gasping at the thought). Newbies have every tool imaginable at their fingertips so there’s really no excuse. Most artists, producers, DJs, bloggers, managers etc. use and operate their own Twitter accounts so contacting the people you need to get in touch with is so easy it’s insane.

3. Work on your craft before releasing your music. Just because you decided you can sing or rap, have copped a mic and downloaded Reason doesn’t mean people need to hear the first recordings you knock out. Even after 10 years of making music we’re still constantly sculpting our craft and getting it tighter with each song written. Write all the time, record as much as possible, get as much feedback as you can, and read and learn about all aspects of the industry. And live your life, go have fun because if you don’t what will you have to write about?

9. If you could meet anyone, dead or alive, who would it be?

Jesus Christ. Oh that’s right, he’s not real.

Definitely Jay-Z. Not only is he possibly the greatest MC of all time, he’s also an amazing businessman and he’s someone I aspire to be like (dude has a net worth of over $250 million and is married to Beyoncé. Jigga FTW).

10. Mac or PC?

I’m a passionate Mac supporter, I don’t own anything PC and I despise having to use them at work. Changing to a Mac back in 2007 was the best thing I ever did. wishes Craig and The Movement Fam blog all the best in their future endeavours.

2 Comments leave one →
  1. May 19, 2010 4:19 pm

    DOPE. Much respect to Craig a.k.a. Big Cee. A very hardworking good dude and an artist in the truest sense of the word. Salute. Australia to Maryland fam. ( oh yeah we keep it International baby )

  2. May 20, 2010 6:25 pm

    HUGE shouts to @MissCoca for the interview, twas a pleasure.

    Big ups for the love Tokyo! Truly appreciated. Finna do it BIG son!

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