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MySpace: Dead or Alive?

April 8, 2010

Tim Burrowes (right) from Mumbrella interviews MySpace Co-President Mike Jones

I was fortunate enough yesterday to attend a really interesting event, ‘The Next Chapter in Social Media’, presented by MySpace.

The event was held in Melbourne’s Comme Function Centre in Alfred Place and claimed to be an afternoon of ‘exploring social media’s next phase’ and gaining ‘insight into emerging social media trends and experiences’. But it was really about selling MySpace.

It was exciting to be in a room full of social media professionals – though with just under 100 participants in the room only 8 were checked-in via Foursquare!

I always look forward to a social media event but the real drawcard of the day was the key-note address by visiting MySpace Co-President, Mike Jones.

The session started by chairperson Tim Burrowes, of online marketing and media journal Mumbrella, urging us not to turn off our mobile phones but rather encouraging us to tweet. The Twitter hashtag was #myspaceevent and we could direct questions to the speakers via this method.

Whilst I enjoyed tweeting away throughout the afternoon, I took advantage of being able to ask my questions in person and asked Mike Jones for his reaction to the perception in the market that ‘MySpace is dead’ and what is his company doing to combat that? Phew, that was a big one, standing up and telling the President of MySpace that everyone thinks they’re dead!

Mike’s response was to firmly state that in no way is MySpace ‘dead’, with over 100 million users they are very much alive. Mike said he would rather have 100 million users because that gives him a chance to build it to 200 million users. Riiiiight. MySpace are undergoing some big changes and they are going to announce it to the world, but they’re not ready just yet.

To Mike’s credit, he definitely answered questions on the relevance of MySpace in today’s booming social networking sphere, dominated by Facebook, with great confidence. Particularly since the launch of MySpace Music in 2009, Mike says the MySpace user has become more diverse. MySpace is about discovering new content such as music, movies, clips and pictures and now branded content can be placed within the MySpace stream. Great for big business with big marketing budgets.

One particular comment from Mike made me laugh, and I quote, “I rarely find anything interesting on Twitter”. Oh come on Mike, that’s just bad sportsmanship.

All in all it was a great event, and featured other captivating speakers such as Dan Pankraz, Youth Planning Specialist, and Simon T Small, Senior Digital Planner (Visual Jazz).

So what do you think? Is MySpace dead or alive?

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4 Comments leave one →
  1. HieroHero permalink
    April 8, 2010 6:32 pm

    Wow good on you for asking the Vice Prez that question! That takes guts. I still think it’s dead though. I think they are having an identity crisis as well by trying to reposition themselves as more a media space. I think the reason it died was because it became all about promotion. Also peoples pages looked like crap! Then they tried to copy Facebook and it just didn’t work. I did discover some great music while I was using it though.

  2. April 8, 2010 7:44 pm

    Wow! Brave question, well done!

  3. Adam permalink
    May 21, 2010 10:12 am

    MySpace is Dead. At least according to this poll.

    http://whosright.com/rant/myspace-is-dead

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  1. Myspace usage in Australia dwindles further « very misscoca

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