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Tic Tac launches new flavour via iPhone app

March 14, 2010

Tic Tac has a new flavour, ‘Citrus Twist’, yellow and green coloured candies.

Ferrero, makers of Tic Tac and other confectionery items such as Kinder and Nutella, claim the launch of the new Tic Tac flavour is the first fully integrated digital campaign in Australia.

An updated version of the brand’s Shake and Share iPhone application is supporting the promotion of the new flavour alongside a new website with a game-based competition called the Tic Tac Bounce Game and banner ¬†advertising.

There is also a new commercial for the limited edition Tic Tac flavour, which has been described as ‘refreshing’ and ‘extremely long-lasting’.

I’d say this is only the first of many fully integrated digital campaigns headed our way.

Have you tried the new flavour? Let us know what you think.

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